OUR SERVICES
A range of services tailored to meet the needs of small and medium-sized businesses
Strategic Planning & Implementation Support
We understand the importance of having a well-defined strategic plan for your business. We can assist you in creating or updating your strategic plan, ensuring that it aligns with your long-term goals and objectives. We also provide support in developing implementation plans by business function and our expertise in process management.
Go-to-Market and Marketing Strategy
We will conduct a comprehensive market and competitive analysis to help you identify opportunities and develop effective strategies. Whether you need assistance at the business unit level, product line level, or for a new product launch, we can provide the guidance you need including product development, marketing, and advertising teams.
eCommerce Deployment and Channel Growth
In today's digital age, eCommerce has become a vital channel for businesses to reach their customers. We can help you navigate the complexities of eCommerce deployment and optimize your channel growth. We conduct thorough business readiness analysis, assessing your systems, processes, and product assortment to ensure a smooth transition.
Customer Experience and Voice of the Customer Audits
We specialize in conducting customer experience audits to help you understand your customers' journey and identify areas for improvement. We analyze customer touchpoints and conduct gap analysis to identify opportunities to enhance the customer experience. With our expertise in customer journey mapping, we can help you develop strategies that will leave a lasting positive impression on your customers.
WORKSHOPS
Develop your Unique Value Proposition
Identify:
-
Customers' needs and expectations
-
Their irritants and pain points
-
Their desired benefits and gains
Desired benefits
Develop differentiation according to your target market segment
Learn how to use the value proposition to develop key arguments and reasons why customers should choose you
Integrate your value proposition into the Business Model Canvas (BMC).
Pricing & monetization strategies
Define an effective pricing strategy based on the market's perceived value
Understand the different monetization models and when to use each of them
Establish your pricing strategy when launching a product or if you are not known on the market
Determine an optimal price for an innovative product/service, even in the absence of comparables on the market
When and how to negotiate the selling price and alternatives to lowering the price
ABOUT
Anca Ivanov – CEO
Anca Ivanov has been working on strategy, go-to-market, and marketing plans for multiple B2B and B2C industries for the past two decades. For Anca, every successful product starts with an in-depth understanding of the industries and markets targeted and a thorough feature, pricing, and consumer analysis.
As an independent consultant for over 7 years, Anca has become a trusted advisor to numerous entrepreneurs, accompanying them in implementing innovative strategies that drive growth and profitability in their competitive industries. She also delivers workshops of commercializing innovations, pricing strategy and value proposition to Quebec’s economic development agencies.
​
Anca holds MBA from HEC Montréal and a Bachelor of Marketing from the John Molson School of Business. When she’s not working, she enjoys good food, travel and reading good books.
The numbers speak for themselves
20+
Years of Experience
95
Projects and Counting
50+
Entrepreneurs Served
CONTACT
Let’s Work Together
